Beginning today, MNM, the Case Foundation, Twitter and the UN Special Envoy for Malaria’s “Social Media Envoys” will activate tweets from all over the world to help end malaria deaths in Africa. Mosquito nets save lives, and now, so do tweets!

• Retweet this message from @MalariaNoMore to make a $10 donation: RT: Malaria kills a child every 30 secs. Nets #endmalaria. So do RTs. RT2Give $10 http://rt2give.com/t/425
  • If you already have an account on RT2Give, you’ll receive a direct message asking for confirmation. If you don’t have an account, Twitpay will send you an @reply message with simple instructions on how to enroll.
• Text ‘NET’ to 85944 to make a $10 donation to Malaria No More
  • A $10 donation will be charged to your mobile phone bill. Messaging and data rates may apply.
• Add hashtag(s) #endmalaria, #malaria, #malariaday and/or #worldmalariaday to your tweets and the hashtags will trigger the addition of clickable mosquito icons to the tweet that will take you to Hope140.org/EndMalaria

The cherry on top is the Case Foundation is matching each $10 donation up to $25,000 made through Twitpay and text-to-give, giving Twitterers and texters the power to double their efforts to end malaria deaths.

Check out details, Twitpay tweets and hashtags at Hope140.org/EndMalaria.

Ever heard “the apple doesn’t fall far from the tree?” We interpreted the old saying to mean that all blood-sucking creatures that fly and kill originated from the same vein, and twisted that into a contest for Twilight tickets.

Earlier this week, we hosted a contest on Twitter to see who could come up with the most creative tweet connecting vampires and mosquitoes. The winner got two tickets to “The Twilight Saga: New Moon” NYC press screening, which they attended last night. We got some great entries and posted the folly below for your entertainment:

• The vampire’s fangs, the mosquito’s bite, both will transform you by the end of the night.
• Blood is what vamps & mosquitos crave, w.o both lives would be saved, both dont like to come out in the day, its humans they pray!
• Bed nets may save you from deadly mosquitoes, but don’t try to save me from vampires’ libidoes!
• Picture all of the Twilight fans together, then realize that is only a fraction of the deaths caused by Malaria. Impact the Bite!
• A Vampire’s bite cuts like a knife but the mosquito’s bite causes an end to life. Find a cure before you become obscure.
• While the vampire transmits the venom of everlasting life; the anopheles mosquito causes death and a world of strife.
• It’s time to learn about the scary things that come out at night. no, not vampires. malarial mosquitos. time to get aware.

The winning tweet? Both of them are deadly, both attack at night. While Garlic may stop vampires, only bednets stop a mosquito’s bite.

On April 25th the Twitter community came together to get the word out about World Malaria Day. We are honored and inspired by you all. Here is a special note of thanks from all of us.

The support for World Malaria Day on Twitter is outstanding! Thanks to everyone for keeping the spotlight on malaria and showing how every individual can help save a life.

Be sure to check out a video on the Twitter Blog that shows the whole story arc of this phenomenal adventure, starting when @aplusk challenged CNN to a race to a million followers—and malaria emerged as the victor!

So far, Ashton Kutcher, CNN and others have pledged over 65,000 nets to the fight against malaria. And individual Tweeters have donated almost 6,000 mosquito nets through malarianomore.org.

Keep up the great work, keep tweeting and follow @malarianomore to keep up with the latest news!

Twitter Nation, you guys are amazing! This has been an incredible couple of days—all thanks to you, Ashton and everyone who has helped raise awareness by leveraging your voices through Twitter.

Here’s my personal thank you to all of you for your efforts (pardon the cheesy hotel room decor)! Let’s keep an eye toward World Malaria Day on April 25th…keep tweeting, keep raising awareness and keep saving lives!!

Best,
Scott

Follow us on Twitter @malarianomore and find out what else you can do to make your voice heard!

Anderson Cooper 360 mentions Malaria No More CEO Scott Case tonight and tells viewers to read his blog on Anderson’s site. PLUS Anderson tweeted about Scott’s post to get the word out!

You can also read his blog here:

Twittering For A Good Cause
Malaria No More CEO, Scott Case

This week, the world discovered a new and powerful weapon in the fight against malaria: Twitter. The social networking and micro-blogging tool mobilized a million people to battle the disease by helping Ashton Kutcher be the first to reach one million Twitter followers—saving lives, 140 characters at a time.

Earlier this month, Ashton decided to help raise awareness about malaria for World Malaria Day on April 25th. To do so, he leveraged his popularity on Twitter to spread the word and encourage his followers to donate $10 mosquito nets at www.MalariaNoMore.org. This simple act (or “tweet”) brought a message of malaria awareness to a new audience in an innovative way and galvanized hundreds of thousands of people to take action.

Innovation like this is exactly what’s needed to end malaria deaths. When Ashton challenged CNN in a race to a million Twitter followers, he added a twist: 10,000 mosquito nets for Malaria No More to help families protect their children in Africa if he reached the target first. CNN quickly accepted the challenge and pledged 10,000 nets if they could beat Ashton to the magic number.

The gauntlet was thrown and the race was on. But the fight to end malaria deaths had already scored a major victory.

As a technologist, I’m always looking for the next big thing in new media and breakthrough communications. Twitter is a phenomenal tool—but this is the first time I’ve seen it used in such a powerful way. With this race, Ashton not only showed the power of new media, he also launched what may be the biggest technology-driven, pro-social movement in history.

Every individual who participated in the Twitter race played a vital role in moving the world toward one in which no child dies of malaria. To make a difference, Twitter followers didn’t need to make a large donation or a grand gesture. The race to a million showed that the power of dedicated individuals united behind a common cause can spark a movement. Every Twitterer involved—regardless of whether they followed Ashton or CNN—took a simple action that will have outsized impact in the lives of families across Africa.

Malaria is a preventable and treatable disease that kills a child in Africa every 30 seconds—but we know how to stop it. Thanks to new tools, resources and political commitment across the globe, we are winning the fight against malaria. Public engagement shows our leaders that we are determined to beat malaria. Ashton and CNN’s Twitter race shows how we can catalyze technology and innovation to tackle a social problem and make real and lasting change.

We’re working to end malaria deaths by 2015—we can do it, but we need everyone’s help. Every tweet helps, every mosquito net helps, every person has the power to help save lives. Join the world in the race to end malaria deaths by getting creative and using the tools at your fingertips. Visit www.MalariaNoMore.org or use the power of Twitter, MySpace and YouTube to amplify your voice and inspire others.

Ashton set an ambitious goal of reaching a million Twitter followers this week. Inspired by his success, we’re setting an ambitious target of our own: help us get to one million mosquito nets in one week to celebrate World Malaria Day on April 25th.

As Ashton proved today, anything’s possible.

Follow @malarianomore on Twitter

Whew! The Twitterverse has been exploding with malaria (not in a bad way) and many people have pledged to donate mosquito nets to fight malaria in Africa. That includes hundreds of tweets commiting to a single net donation to Malaria No More (thank you!!) and some very generous pledges from others.

Take a look below for a quick synopsis of what’s been going on:

• Ashton Kutcher—he who started all this excitement—and his wife Demi Moore pledged 10,000 nets to Malaria No More. Ashton threw down with this online video challenge to CNN.
• CNN took up the challenge and pledged to match Ashton’s gift of 10,000 nets
• Oprah joined the action with one of her first Tweets in a message to Demi: “@mrskutcher count me in for 20 thousand nets”
• Ryan Seacrest made his mark on Twitter: “just spoke to larry king @CNNbrk is donating 10,000 mosquito nets. i will too”
• Electronic Arts sweetened the deal by promising 5,000 mosquito nets in the name of the person who put Ashton over the million mark

Incredible! And who knows how much further we can go? Make your mark by raising awareness on Twitter for World Malaria Day and April 25th! Thanks for your support!

Hey, everybody—the race is on!

Help Ashton Kutcher reach 1 million Twitter followers before CNN and he’ll donate 10,000 mosquito nets to Malaria No More. We’re pulling for him and hope you will too!

In fighting malaria, we need to use every tool in our arsenal…and Twitter is a new foot soldier in the battle against this deadly disease! See how social networking can motivate thousands of people and make a huge difference in the lives of families across Africa.

Follow Ashton on Twitter and help him reach his (and our!) goal.

Super-star and super-Tweeter Ashton Kutcher is “tweeting” his heart out for World Malaria Day!

Ashton is rallying his Twitter followers—almost a million strong!—to use the networking platform to raise awareness about malaria and raise funds for life-saving bed nets. He’s already working to get everyone excited about World Malaria Day and do what they can to get the word out, tweet by tweet!

His first malaria-tweet, sent out on April 6, got hundreds of “re-tweets” and put malaria on the Twitter community’s radar. This is a great start for World Malaria Day.

In the latest news, the online community is abuzz with Ashton’s competition with CNN to see who can be the first to attract 1 million followers on Twitter.  Kutcher, the #3 top influencer on Twitter, has over 890,000 followers to date while the entire CNN network is up to 940,000.

To make the competition even more interesting—and life-saving—Ashton has vowed to donate 10,000 mosquito bed-nets to at-risk families in Africa on World Malaria Day if he wins the race by April 25. (He’ll also ding-dong-ditch CNN founder Ted Turner’s house in Atlanta!)

Whatever your motivation for helping Ashton reach his goal, follow him on Twitter and help show that one person’s voice (or tweet) can be as powerful as a network giant, and one tweet can help save hundreds of lives!

Well, now. Isn’t that tweet?

Yesterday, Ashton Kutcher took to the Twittersphere and let his followers (almost a million of them!) that he was working to raise awareness for World Malaria Day. He’s rallying his Twitter army to get the word out about this preventable and treatable disease and helping us mobilize the world in the effort to end malaria deaths.

Check out his Tweet here and follow along to be part of the millions of people around the world who are standing up to say NO MORE to malaria deaths.

Follow Ashton, follow Malaria No More or Tweet on your own and help us spread the word!