Zinduka! Goodwill Ambassadors Marlaw and Mwasiti record television PSAs with Sesame Kilimani character LuLu to promote a malaria-themed book distribution. The books will be given to all Tanzanian schools and will help educate young children about malaria prevention and safe practices at home.

Protecting young African children — the population most affected by malaria — is a top priority for MNM. As part of that goal, MNM’s Zinduka! campaign in Tanzania has partnered with the Tanzanian Ministry of Education and Kilimani Sesame, the Sesame Street program developed in Tanzania, to educate young children about malaria.

To reach this goal, the Zinduka! campaign and Kilimani Sesame are working together to produce and distribute malaria-themed books to all Tanzanian primary schools. These colorful, entertaining books feature popular Kilimani Sesame characters who stress the importance of sleeping under a net every night and going to the doctor if you feel sick. As part of the partnership and book distribution, Zinduka! Goodwill Ambassadors and music stars Marlaw, Banana Zoro, Mwasiti and Natasha have recorded television PSAs that feature the Kilimani Sesame character LuLu talking about malaria prevention, testing and treatment. The recorded PSAs will help reach children and parents with the message of practicing malaria prevention at home.

What other creative partnerships do you think will help educate African children about malaria?

Tags: Kilimani Sesame, sesame worskhop, Tanzania, Zinduka!

Tags: Kilimani Sesame, sesame worskhop, Tanzania, Zinduka!
Categories:Partners