Building on the success of UNITAID, a small tax on all flights that travel through Europe, MASSIVEGOOD launched today to allow your next flight to Miami do more than get you to the beach…it can now help get life-saving treatment to people who need them in Africa.

UN Secretary-General Ban Ki-moon and President Bill Clinton join today with international recording artists will.i.am and David Guetta, South African singer Yvonne Chaka Chaka, and director Spike Lee, to launch MASSIVEGOOD, an innovative fundraising movement that will enable travelers to make a “micro-contribution” to UNITAID towards major global health causes every time they buy a plane ticket, reserve a hotel room or rent a car.

MASSIVEGOOD is designed to mobilize new sources of innovative funding to achieve the three health-related Millennium Development Goals agreed to by the UN in 2000: to treat and fight life-threatening diseases, including HIV/AIDS, malaria and tuberculosis; to reduce childhood mortality; and to improve maternal health.

“MASSIVEGOOD will save millions of lives by turning good intentions into good actions,” said Ray Chambers, the UN Special Envoy for Malaria. “Translating a few dollars into a lifesaving intervention such as a mosquito net has always been compelling, and MASSIVEGOOD’s ability forge this link will improve lives immeasurably.”

So next time you think about renting a car for that guys’ weekend in Vegas, roll the dice on MASSIVEGOOD and help save lives.

Categories:Africa, Celebrities, News, Partners, United Nations