Buzzwords: The inside story of the malaria fight

Posts Tagged ‘Twitter War’

Think We ThinkSocial? Vote Here

October 29th, 2009 | Posted by Erica

ThinkSocial LogoWe’ve recently been nominated for a ThinkSocial Award for our efforts around the Twitter Challenge with Ashton (@aplusk) leading up to World Malaria Day – remember that?!

Public voting opened yesterday and we’re quickly climbing the ranks to victory – and we need your help to ensure we get there! To show your support, visit our page on ThinkSocial and cast your vote. You can sign in through your email, Twitter handle, Facebook and MySpace accounts.

Share the buzz!

Day of Reckoning

May 14th, 2009 | Posted by emily

cnn_apluskCNN’s day of reckoning arrived last night.

As promised during Ashton Kutcher’s Twitter race with CNN to one million followers, Ashton arrived in Atlanta to “ding dong ditch” Ted Turner’s house.

But, once again, CNN got punk’d.

Nothing that Ted’s “doesn’t really have an accessible house…or an accessible doorbell”, Ashton and team decided to go after the media empire itself. Last night, Ashton unfurled a banner with his Twitter name—aplusk—over CNN’s neon logo on the roof of the Atlanta headquarters.

Earlier on, Ashton, Demi and a group of loyal Tweeps arrived at a Ted’s Montana Grill restaurant (Ted Turner’s restaurant in Atlanta), where they neatly stacked hundreds of boxes of Ding Dongs in front of the restaurant, then each person banged a bronze bell out front.

Tweeting to End Malaria!

April 25th, 2009 | Posted by emily

The support for World Malaria Day on Twitter is outstanding! Thanks to everyone for keeping the spotlight on malaria and showing how every individual can help save a life.

Be sure to check out a video on the Twitter Blog that shows the whole story arc of this phenomenal adventure, starting when @aplusk challenged CNN to a race to a million followers—and malaria emerged as the victor!

So far, Ashton Kutcher, CNN and others have pledged over 65,000 nets to the fight against malaria. And individual Tweeters have donated almost 6,000 mosquito nets through malarianomore.org.

Keep up the great work, keep tweeting and follow @malarianomore to keep up with the latest news!

Support Ashton to 1 Million Followers!

April 16th, 2009 | Posted by emily

Hey, everybody—the race is on!

Help Ashton Kutcher reach 1 million Twitter followers before CNN and he’ll donate 10,000 mosquito nets to Malaria No More. We’re pulling for him and hope you will too!

In fighting malaria, we need to use every tool in our arsenal…and Twitter is a new foot soldier in the battle against this deadly disease! See how social networking can motivate thousands of people and make a huge difference in the lives of families across Africa.

Follow Ashton on Twitter and help him reach his (and our!) goal.

The Tweet Heard ‘Round the World…and Around the World Again!

April 15th, 2009 | Posted by Erin

Super-star and super-Tweeter Ashton Kutcher is “tweeting” his heart out for World Malaria Day!

Ashton is rallying his Twitter followers—almost a million strong!—to use the networking platform to raise awareness about malaria and raise funds for life-saving bed nets. He’s already working to get everyone excited about World Malaria Day and do what they can to get the word out, tweet by tweet!

His first malaria-tweet, sent out on April 6, got hundreds of “re-tweets” and put malaria on the Twitter community’s radar. This is a great start for World Malaria Day.

In the latest news, the online community is abuzz with Ashton’s competition with CNN to see who can be the first to attract 1 million followers on Twitter.  Kutcher, the #3 top influencer on Twitter, has over 890,000 followers to date while the entire CNN network is up to 940,000.

To make the competition even more interesting—and life-saving—Ashton has vowed to donate 10,000 mosquito bed-nets to at-risk families in Africa on World Malaria Day if he wins the race by April 25. (He’ll also ding-dong-ditch CNN founder Ted Turner’s house in Atlanta!)

Whatever your motivation for helping Ashton reach his goal, follow him on Twitter and help show that one person’s voice (or tweet) can be as powerful as a network giant, and one tweet can help save hundreds of lives!