Buzzwords: The inside story of the malaria fight

Posts Tagged ‘CNN’

Day of Reckoning

May 14th, 2009 | Posted by emily

cnn_apluskCNN’s day of reckoning arrived last night.

As promised during Ashton Kutcher’s Twitter race with CNN to one million followers, Ashton arrived in Atlanta to “ding dong ditch” Ted Turner’s house.

But, once again, CNN got punk’d.

Nothing that Ted’s “doesn’t really have an accessible house…or an accessible doorbell”, Ashton and team decided to go after the media empire itself. Last night, Ashton unfurled a banner with his Twitter name—aplusk—over CNN’s neon logo on the roof of the Atlanta headquarters.

Earlier on, Ashton, Demi and a group of loyal Tweeps arrived at a Ted’s Montana Grill restaurant (Ted Turner’s restaurant in Atlanta), where they neatly stacked hundreds of boxes of Ding Dongs in front of the restaurant, then each person banged a bronze bell out front.

Tweeting to End Malaria!

April 25th, 2009 | Posted by emily

The support for World Malaria Day on Twitter is outstanding! Thanks to everyone for keeping the spotlight on malaria and showing how every individual can help save a life.

Be sure to check out a video on the Twitter Blog that shows the whole story arc of this phenomenal adventure, starting when @aplusk challenged CNN to a race to a million followers—and malaria emerged as the victor!

So far, Ashton Kutcher, CNN and others have pledged over 65,000 nets to the fight against malaria. And individual Tweeters have donated almost 6,000 mosquito nets through malarianomore.org.

Keep up the great work, keep tweeting and follow @malarianomore to keep up with the latest news!

Twitter Donation Round-Up!

April 17th, 2009 | Posted by emily

Whew! The Twitterverse has been exploding with malaria (not in a bad way) and many people have pledged to donate mosquito nets to fight malaria in Africa. That includes hundreds of tweets commiting to a single net donation to Malaria No More (thank you!!) and some very generous pledges from others.

Take a look below for a quick synopsis of what’s been going on:

  • Ashton Kutcher—he who started all this excitement—and his wife Demi Moore pledged 10,000 nets to Malaria No More. Ashton threw down with this online video challenge to CNN.
  • CNN took up the challenge and pledged to match Ashton’s gift of 10,000 nets
  • Oprah joined the action with one of her first Tweets in a message to Demi: “@mrskutcher count me in for 20 thousand nets”
  • Ryan Seacrest made his mark on Twitter: “just spoke to larry king @CNNbrk is donating 10,000 mosquito nets. i will too”
  • Electronic Arts sweetened the deal by promising 5,000 mosquito nets in the name of the person who put Ashton over the million mark

Incredible! And who knows how much further we can go? Make your mark by raising awareness on Twitter for World Malaria Day and April 25th! Thanks for your support!