Buzzwords: The inside story of the malaria fight

Posts Tagged ‘@aplusk’

Day of Reckoning

May 14th, 2009 | Posted by emily

cnn_apluskCNN’s day of reckoning arrived last night.

As promised during Ashton Kutcher’s Twitter race with CNN to one million followers, Ashton arrived in Atlanta to “ding dong ditch” Ted Turner’s house.

But, once again, CNN got punk’d.

Nothing that Ted’s “doesn’t really have an accessible house…or an accessible doorbell”, Ashton and team decided to go after the media empire itself. Last night, Ashton unfurled a banner with his Twitter name—aplusk—over CNN’s neon logo on the roof of the Atlanta headquarters.

Earlier on, Ashton, Demi and a group of loyal Tweeps arrived at a Ted’s Montana Grill restaurant (Ted Turner’s restaurant in Atlanta), where they neatly stacked hundreds of boxes of Ding Dongs in front of the restaurant, then each person banged a bronze bell out front.

Tweeting to End Malaria!

April 25th, 2009 | Posted by emily

The support for World Malaria Day on Twitter is outstanding! Thanks to everyone for keeping the spotlight on malaria and showing how every individual can help save a life.

Be sure to check out a video on the Twitter Blog that shows the whole story arc of this phenomenal adventure, starting when @aplusk challenged CNN to a race to a million followers—and malaria emerged as the victor!

So far, Ashton Kutcher, CNN and others have pledged over 65,000 nets to the fight against malaria. And individual Tweeters have donated almost 6,000 mosquito nets through malarianomore.org.

Keep up the great work, keep tweeting and follow @malarianomore to keep up with the latest news!

Twitter Thanks from MNM’s Scott Case

April 22nd, 2009 | Posted by scott

Twitter Nation, you guys are amazing! This has been an incredible couple of days—all thanks to you, Ashton and everyone who has helped raise awareness by leveraging your voices through Twitter.

Here’s my personal thank you to all of you for your efforts (pardon the cheesy hotel room decor)! Let’s keep an eye toward World Malaria Day on April 25th…keep tweeting, keep raising awareness and keep saving lives!!

Best,
Scott

Follow us on Twitter @malarianomore and find out what else you can do to make your voice heard!

Support Ashton to 1 Million Followers!

April 16th, 2009 | Posted by emily

Hey, everybody—the race is on!

Help Ashton Kutcher reach 1 million Twitter followers before CNN and he’ll donate 10,000 mosquito nets to Malaria No More. We’re pulling for him and hope you will too!

In fighting malaria, we need to use every tool in our arsenal…and Twitter is a new foot soldier in the battle against this deadly disease! See how social networking can motivate thousands of people and make a huge difference in the lives of families across Africa.

Follow Ashton on Twitter and help him reach his (and our!) goal.