AdAge: Marketing the End of Malaria
May 8th, 2009 | Posted by emily
AdAge.com today features an interview with MNM CEO Scott Case, “Priceline Co-founder Twitters, Saves World”, talking about the Twitter race and how Malaria No More uses new marketing tools to tackle an ancient disease.
An excerpt:
AdAge: What I like about Malaria No More is that, given your background, you’re obviously applying technological solutions and marketing principles to running a nonprofit.
Scott Case: That’s kind of the DNA of Malaria No More—it’s all about looking at a major social issue, specifically ending malaria deaths, from a business point of view, and we have taken that approach from the very beginning. How do you use the power of marketing and communications to make the case to Americans and others in the developed world that this is a big issue? And that, more important, we can do something about it and we can ultimately empower African families to protect themselves from something that is killing their children at the pace of 3,000 every day.
Find the article, including a full transcript of their discussion, here.
May 19th, 2009 at 8:24 am
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May 22nd, 2009 at 9:23 am
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